Avid watchers of this site may have noticed Coxford_Lou and I rocket to the top of the leaderboards on account of the "Photogenic" badge, worth a whopping 20 points.
To get the badge, simply upload a photo or if you have already done that, visit your own profile page. You can do this by going to My Tools (top right) and then clicking "Edit ".
This is where the badge check is applied. You can verify that you've got it by looking at the Activity stream or the Leaderboard.