This interactive map (that I couldn’t get to work on a mobile browser) attempts to show each Premiership team’s popularity in different countries around the world.
It’s flawed, badly flawed because it works from Facebook ‘likes’. Hence Saints’ being more popular in Senegal, Egypt, Ethiopia, Croatia, etc.
But I think some of those countries show the impact that signing foreign players can have on the global reach of the ‘business’.
My assumption here is that it might well be very recent, but it probably takes into account a lot of old statuses on Facebook. Hence we’re still basking in Gaston’s reflected glory.