Under Armour to become Saints Kit Manufacturer

Southampton Football Club
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As the title says, Adidas out the door (again) as of next season.

SAINTS’ American profile is set to grow still further with US sportswear giant Under Armour becoming their new kit manufacturer from next season onwards.

The club’s current deal with Adidas expires this summer, and the Daily Echo understands it will not be renewed with Under Armour taking over the design and production duties in a big money coup at St Mary’s.

It is a significant move for both parties.

Under Armour get to plant another foot in the UK market, having recently signed tennis star Andy Murray on to their books.

For Saints, it aligns them with a prestigious and growing brand, who have ambitious expansion plans.

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How much cash I wonder? Previous deals have been pretty…meh. This company have grown very quickly so must see something they like about us.

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What do the Americans know about football? We’ll probably be playing in helmets.

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No great change. Normally play in front of thousands of helmets.

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Excellent news, Under Armour stuff is top quality, especially the golf stuff!

Very happy with that.

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Willing to bet this is a much more substantial offering to previous deals, plus we won’t have Adidas treating us like a Sunday League side (nor have to put up with templated kits). Step in the right direction.

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I was very surprised to learn that

a) Under Armour is an American brand
b) They spell it as “armour”

Their marketing back home probably suggests that this is the top sports brand in England, hewn by hobbits and worn in the Royal Premier Jousting League.

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…yet still probably manufactured in chinese sweatshops buy 3 year olds… :lou_surprised:

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In fairness, they don’t do bad kits. The ones they’ve done for Sao Paolo look pretty bespoke.

962×1200

962×1200

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The Soton Socca franchise_ _logo should look pretty cool on the monster trucks during the 45 minute timeout too!

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Looks like you gotta be fucking slim jim to fit in those UA shirts - that’s 99% of fans fucked then.

Blatent fucking plug opportunity for Papsweb fat club Chubsters I reckon - get on down you fat cunts and join the slimming revolution - be fit and trim in time for the new ultra slim fit kit launch 2016/17- you know it makes sense fat fuckers :lou_lol:

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I like these new kit discussion threads. It’s a safe environment for men to talk about tailoring, and their favourite shirt designs. But still be manly

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I am a bit concerned about this whole Under Armour thing. Will we be turning out in cod pieces next season?

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Some of us have been doing that for many years.

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